Causiq
Causiq is a company that combines data science with the principles of marketing mix modeling to help marketers do more with less. They provide a unified platform that allows teams to access a single source of truth across online and offline channels. By replacing marketing guesswork with actionable insights, Causiq helps businesses optimize their marketing campaigns and maximize the value of their investments. They offer solutions to quantify the performance of marketing investments, understand the impact of branding campaigns on the bottom line, and provide recommendations on how to optimize budget allocation. Causiq also offers features like predictive analytics, seamless reporting, and forecasting results. They cater to CMOs, marketing managers, media buyers, and agencies.