Reactional Music

Reactional Music is a company that offers a rule-based music engine for games. They provide interactive game music technology which allows for dynamic and interactive game soundtracks. Their patented Reactional Music Engine allows music to be generated in real-time and react to the gamer and gameplay. This engine enables music personalization for gamers, integrating any library of music into the game and allowing developers to set parameters for the music to react to gameplay. This creates a new commercial era for music rights holders and gaming, as gamers can personalize their gaming experience by using their favorite tunes or artists. Reactional also offers seamless consumption of virtual audio goods, providing a new source of revenue for music rights holders. They enable rights cleared music from any artist, genre, mood, and language, and create new channels for promotional work and exposure for artists and catalogs. Reactional Music aims to increase options and creativity for music composition and generate soundtracks in an entirely new way, while maintaining the feel of the game.