Cold Email is Dead, Long Live Personalized AI Email Marketing

By Henry Fisher

Once upon a time, cold emails were the go-to for businesses trying to get their message in front of prospective customers. A cold email, by definition, is an unsolicited email sent to a recipient without prior contact. For years, it was an integral part of sales and marketing strategies. But times have changed.

In today's fast-paced digital age, the amount of information an average person consumes is staggering. Their inboxes are inundated with emails, most of which are unopened, deleted, or end up in the spam folder. The simple truth is, traditional, spam-like cold emails have lost their efficacy to such an extent that for many, it's no longer a viable marketing method.

However, this doesn't mean that the era of email as a communication tool is over. Quite the opposite! Email remains a primary channel for many individuals and businesses, but what's evolving is how we approach it.

How is Generative AI Changing the Game?

Imagine having intimate knowledge about every potential customer you're reaching out to. Now, think even bigger - having insights into thousands of potential clients and being able to address them with uniquely tailored messages without any substantial effort on your part. This is what we at Kundy are striving to achieve.

Our in-progress email marketing platform employs generative AI. This technology allows us to gather and interpret extensive information about your customers, facilitating the creation of personalized, unique emails. Furthermore, it assists businesses in devising intricate email strategies, incorporating warm-up techniques and smart follow-ups.

At present, our platform is undergoing rigorous testing on the Swedish market. We've already amassed data on over 700K Swedish companies, enabling our users to connect with them daily. And this is just the beginning.

Our future plans include consistently expanding our database and refining the AI methodologies we use. This is aimed at alleviating the challenges often faced with mass communication in today's saturated digital realm.

Looking Ahead with Kundy

Interested in bringing this revolutionary method to your country? We're eager to share our innovative approach and discuss partnership opportunities. Let's redefine email marketing for the modern era, together. Say goodbye to the era of cold emails and embrace the future with Kundy.