Funnel

Digital marketing, Web analytics

Funnel is a company that specializes in web analytics best practices among other digital marketing services. They believe that Google Analytics 4 (GA4) is better than the outgoing Universal Analytics (UA) and aim to convince digital marketers to transition to the new GA4 platform. They offer analysis and insights using a flat data structure and event-based system in GA4, which allows for deeper analysis and the application of machine learning techniques. Funnel also addresses the challenge of tracking the same users across multiple devices by providing options to assign a unique login ID for tracking purposes. They offer a customer login function to enable this feature.

Produkter och tjänster:
  • Google Analytics 4 (GA4)
  • Web analytics
  • Digital marketing services
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